- Provides a clear, step-by-step blueprint for social selling success based on building authority and influence in target communities
- Is full of practical and proven advice born of hard-won experience rolling out these techniques across large sales forces
- Outlines how to roll out this strategy across an organization including investment, risk and governance, working across teams and technology platforms
- Full of useful pedagogical features such as tips, checklists and theoretical examples
- Supported by eight bonus 'how-to' articles, giving more depth on how to run the processes discussed in the book