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Community Building for Marketers

How to Connect, Engage and Foster Growth

Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.

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EAN: 9781398616936

Edition: 1

Published: 03 Mar 2025

Format: 234 x 156

264 pages

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About the book

Looking to harness the power of brand communities to boost engagement and loyalty?

Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.

You'll learn how to:
- Develop and implement a clear vision, mission and set of values for your community
- Apply principles to start, grow and sustain engaged brand communities
- Define success metrics tailored to your business goals and community type
- Learn from real-world examples including Buffer, Sanity and The TEFL Org
- Optimize community marketing to transform customers into active brand advocates

Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.

Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth

About the authors

Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.

Areej AbuAli

- Chapter - 00: Introduction;
Section - ONE: Launching your community;
- Chapter - 01: Finding your why;
- Chapter - 02: Defining your culture;
- Chapter - 03: Choosing your platform;
Section - TWO: Growing your community;
- Chapter - 04: Spreading the word;
- Chapter - 05: Retaining your members;
- Chapter - 06: Connecting through events;
- Chapter - 07: Dealing with challenges;
Section - THREE: Scaling your community;
- Chapter - 08: Gathering insights;
- Chapter - 09: Developing partnerships;
- Chapter - 10: Navigating change;
- Chapter - 11: Building for the future;
Section - FOUR: Stories from community-first brands;
- Chapter - 12: The TEFL org – connecting teachers around the world;
- Chapter - 13: Sanity – creating a CMS loved by developers;
- Chapter - 14: Buffer – building marketing tools with your customers;
- Chapter - 15: Learnings from community leaders;
- Chapter - 16: Conclusion;
- Chapter - 17: Further resources;

Reviews

Richard Millington, Founder, FeverBee

This book is a gift to anyone who believes in the power of community and is ready to take the steps to build one that truly matters.

Christina Garnett, Chief Customer Officer and Kogan Page Author

It takes a special person to build communities that thrive and last. Areej's work to create and nurture the Women in Tech SEO Community is a shining example of what it looks like when heart meets execution. I'm thrilled to see her share her insights and learnings on community, as we as humans need it now more than ever. A must-read for anyone who wants to foster connection.

Allegra Chapman, Co-Creater, Watch This Sp_ce

This book is a masterclass in community building. With clear, practical guidance, tangible real world examples, and a structured, strategic approach, this is the ultimate guide to developing a meaningful and truly impactful community, from someone who has proven themselves to be a trailblazing expert in authentic connection.

This book is a gift to anyone who believes in the power of community and is ready to take the steps to build one that truly matters.
Richard Millington, Founder, FeverBee

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