- Shows readers how to apply the tools, models and practices from communication campaigns that have been successful in a range of organizations
- Advises how to communicate change effectively and bring clarity and stability to difficult situations
- Outlines an easy-to-follow framework for delivering communication strategies that engage employees and managers and executives
- Features case studies from global companies including Unilever, John Lewis, HSBC, KPMG, Volvo Group, BBC, Cisco, Body Shop, and Centrica
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Apply the internal communication strategies of the world's most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.
Key features at a glance
EAN: 9780749484521
Edition: 1
Published:
Format: 234x158
256 pages
About the book
Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.
Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.
This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.
Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data
Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
About the authors
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.
Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.
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