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Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
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About the book
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.
Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.
Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.
About the authors
Sue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide.
Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.
- Successful Employee Communications receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, Sue Dewhurst and Liam FitzPatrick never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking.
- Simon Monger, Internal communications, Change and Engagement Consultant, President (2022/23 Board), IABC UK & Ireland
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