- Shows readers how to apply the tools, models and practices from communication campaigns that have been successful in a range of organizations
- Advises how to communicate change effectively and bring clarity and stability to difficult situations
- Outlines an easy-to-follow framework for delivering communication strategies that engage employees and managers and executives
- Features case studies from global companies including Unilever, John Lewis, HSBC, KPMG, Volvo Group, BBC, Cisco, Body Shop, and Centrica
Successful Employee Communications
A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Apply the internal communication strategies of the world's most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.
Key features at a glance
EAN: 9780749484521
Edition: 1
Published:
Format: 215x170
256 pages
About the book
Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations.
Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data. Successful Employee Communications is an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.
About the authors
Sue Dewhurst
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.
More about Sue Dewhurst
Liam FitzPatrick
Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.
More about Liam FitzPatrick
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