- Shows readers how to apply the tools, models and practices from communication campaigns that have been successful in a range of organizations
- Advises how to communicate change effectively and bring clarity and stability to difficult situations
- Outlines an easy-to-follow framework for delivering communication strategies that engage employees and managers and executives
- Features case studies from global companies including Unilever, John Lewis, HSBC, KPMG, Volvo Group, BBC, Cisco, Body Shop, and Centrica