Checkout

Total items: 0

Subtotal excl delivery & tax: £
Menu
Search

The 30 Day MBA in International Business

Your Fast Track Guide to Business Success

Access the international business skills taught at top business schools with this thorough grounding on international trade.
EAN: 9780749475420
Edition: 2
Published:
Format: 235x155
352 pages

About the book

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization.

The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management.

The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues.

Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

About the authors

Colin Barrow

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

More about Colin Barrow