- Offers readers an unparalleled, insider's account into one of the world's most successful large scale business transformations
- Provides the reader with insightful and inspiring pointers, that can be applied to any industry, on leadership best practice, teamwork and creating a sense of purpose in the midst of disruptive change
- Presents the reader with an authoritative glimpse into the innovative telecommunications industry from one of the world's top business leaders
- Guides the reader through every crucial stage in EE's journey, including the crafting of the secret merger, the designing of a visionary new brand identity and innovating at speed to provide superfast 4G