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The Business Models Handbook

The Business Models Handbook

Templates, Theory and Case Studies

Paul Hague

From £19.99

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.

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About the book

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.

Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.


Table Of Contents

    • Chapter - 25:: Price Elasticity;
    • Chapter - 26:: Price-Quality-Strategy Model;
    • Chapter - 27:: Product Lifecycle;
    • Chapter - 28:: Serv/Qual;
    • Chapter - 29:: Service Profit Chain;
    • Chapter - 30:: SOSTAC MOSAIC;
    • Chapter - 31:: Stage-Gate Model;
    • Chapter - 32:: SWOT;
    • Chapter - 33:: Value Chain;
    • Chapter - 34:: Value Equivalence Line
    • Chapter - 24:: Porter's Five Forces;
    • Chapter - 23:: Porter Competition Strategies;
    • Chapter - 22:: PESTLE;
    • Chapter - 21:: McKinsey 7-S;
    • Chapter - 20:: Maslow's Hierarchy;
    • Chapter - 19:: Kano;
    • Chapter - 18:: Greiner's Growth Model;
    • Chapter - 17:: Gap Analysis;
    • Chapter - 16:: EFQM Excellence Model;
    • Chapter - 15:: Edward de Bono's 6 Hats;
    • Chapter - 14:: Disruptive Innovation Model;
    • Chapter - 13:: Directional Policy Matrix - Segment Attractiveness;
    • Chapter - 12:: Diffusion of Innovation;
    • Chapter - 11:: Customer Value Proposition;
    • Chapter - 10:: Customer Lifetime Value;
    • Chapter - 09:: Customer Journey Maps;
    • Chapter - 08:: Branding Pentagram;
    • Chapter - 07:: Boston Consulting Group Matrix;
    • Chapter - 06:: Blue Ocean Strategy;
    • Chapter - 05:: Benchmarking;
    • Chapter - 04:: Ansoff Matrix;
    • Chapter - 03:: AIDA;
    • Chapter - 02:: 4Ps;
    • Chapter - 01:: Introduction - The Importance and Purpose of Frameworks;



Book Details

  • EAN: 9780749481872
  • Edition: 1
  • Published: 3rd January 2019
  • Paperback
  • Format: 234x156
  • 352 pages

About the Author

Paul Hague is the Founder of B2B International Ltd, a global market research company. He is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.


Paul Hague