- Presents well-known and respected business models in their purest form, ensuring readers can trust them to dependably solve business challenges in any context and avoid the unreliable, re-purposed versions so often found online
- Provides a clear explanation of every model's history, along with relevant theory, business application and real-world case studies
- Helps readers add structure and clarity to business problems, and gives them templates they can apply to overcome their own professional challenges
- Brings together 50 of the most valuable business models into one reliable resource, including AIDA, Branding Pentagram, Disruptive Innovation Model, Gap Analysis, Porter's Five Forces, SWOT and many more
- Online Resources: lecture slides to support each chapter