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The Business Models Handbook

The Business Models Handbook

Templates, Theory and Case Studies

Paul Hague

£19.99

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.

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About the book

Business frameworks are extraordinarily valuable professional tools. They add structure and clarity to business problems, and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of its purpose and details of how it will help an organisation grow and be profitable. Each model is supported by a real world case study, and enhanced by a handy visual graphic that the reader can use as a template for their own day-to-day work.

Meticulously prepared and researched, The Business Models Handbook covers 50 of the best known and most widely used frameworks, including the Ansoff matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit chain and many more. Authored by Paul Hague, a leading global market researcher with a background working on over 3,000 different research projects, this is a truly invaluable resource for any student or professional.


Table Of Contents

    • Chapter - 01:: Introduction - The Importance and Purpose of Frameworks;
    • Chapter - 02:: 4Ps;
    • Chapter - 03:: AIDA;
    • Chapter - 04:: Ansoff Matrix;
    • Chapter - 05:: Benchmarking;
    • Chapter - 06:: Blue Ocean Strategy;
    • Chapter - 07:: Boston Consulting Group Matrix;
    • Chapter - 08:: Branding Pentagram;
    • Chapter - 09:: Customer Journey Maps;
    • Chapter - 10:: Customer Lifetime Value;
    • Chapter - 11:: Customer Value Proposition;
    • Chapter - 12:: Diffusion of Innovation;
    • Chapter - 13:: Directional Policy Matrix - Segment Attractiveness;
    • Chapter - 14:: Disruptive Innovation Model;
    • Chapter - 15:: Edward de Bono's 6 Hats;
    • Chapter - 16:: EFQM Excellence Model;
    • Chapter - 17:: Gap Analysis;
    • Chapter - 18:: Greiner's Growth Model;
    • Chapter - 19:: Kano;
    • Chapter - 20:: Maslow's Hierarchy;
    • Chapter - 21:: McKinsey 7-S;
    • Chapter - 22:: PESTLE;
    • Chapter - 23:: Porter Competition Strategies;
    • Chapter - 24:: Porter's Five Forces;
    • Chapter - 25:: Price Elasticity;
    • Chapter - 26:: Price-Quality-Strategy Model;
    • Chapter - 27:: Product Lifecycle;
    • Chapter - 28:: Serv/Qual;
    • Chapter - 29:: Service Profit Chain;
    • Chapter - 30:: SOSTAC MOSAIC;
    • Chapter - 31:: Stage-Gate Model;
    • Chapter - 32:: SWOT;
    • Chapter - 33:: Value Chain;
    • Chapter - 34:: Value Equivalence Line



Book Details

  • EAN: 9780749481872
  • Edition: 1
  • Published: 3rd March 2018
  • Paperback
  • Format: 234x156
  • 352 pages

About the Author

Paul Hague is the Managing Director of B2B International Ltd. His books share 30 years of practical experience in running a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.


Paul Hague