The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management.
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