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The Innovation Handbook

The Innovation Handbook

How to Profit from Your Ideas, Intellectual Property and Market Knowledge

Adam Jolly

£29.99

The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.

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About the book

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.


Table Of Contents

  • Section - ONE: New innovation;
    • Chapter - 1.1: New innovation/the innovation system – Birgitte Andersen;
    • Chapter - 1.2: New routes to innovation – Jessica Griffiths and Matthew Durdy;
    • Chapter - 1.3: The evolving role of universities as innovation hubs – Neale Daniel;
    • Chapter - 1.4: The IP framework – Rosa Wilkinson;
  • Section - TWO: Innovation premium;
    • Chapter - 2.1: Finding new value – Steve Evans;
    • Chapter - 2.2: Innovation that pays off – Mike Faers;
    • Chapter - 2.3: Harnessing technology – Richard Brook and Jane Gate;
    • Chapter - 2.4: Taking a lead in innovation – John Sorsby;
    • Chapter - 2.5: Technology credits – Guy Paterson;
  • Section - THREE: How innovation is changing;
    • Chapter - 3.1: Open innovation collaboration – Christi Mitchell;
    • Chapter - 3.2: Digital media – Peter Matthews;
    • Chapter - 3.3: The market for ideas – Christian Bunke;
    • Chapter - 3.4: IP as a business asset – Simon Mounteney;
  • Section - FOUR: Innovation techniques;
    • Chapter - 4.1: Knowledge and technology transfer – Douglas Robertson;
    • Chapter - 4.2: Outsourcing innovation – Mike Faers;
    • Chapter - 4.3: Challenge-led innovation – David Rhodes;
    • Chapter - 4.4: Design thinking – Graham Grant;
    • Chapter - 4.5: Crowdsourcing – Paul Sloane;
    • Chapter - 4.6: Emergent technologies – Ilya Kazi;
  • Section - FIVE: Research models;
    • Chapter - 5.1: How to engage with the research base – David Doherty;
    • Chapter - 5.2: Knowledge Transfer Partnerships – Alison Reith;
    • Chapter - 5.3: Working with research institutes – Emma Fadlon;
    • Chapter - 5.4: Financial support for research – William Garvey;
    • Chapter - 5.5: Research collaborations – Simon Portman;
    • Chapter - 5.6: Innovation and research – the role of the research councils;
  • Section - SIX: Innovative capability;
    • Chapter - 6.1: Six steps to successful innovation –Richard Brook and Jane Gate;
    • Chapter - 6.2: Innovation that works – Mike Faers;
    • Chapter - 6.3: Inventor reward and recognition – Donal O’Connell;
  • Section - SEVEN: Collaborations and partnerships;
    • Chapter - 7.1: Open innovation, exits and how to work with a corporate – David Park and Sarah Gaunt;
    • Chapter - 7.2: Realizing open innovation – Paul Rodgers and Bill Primrose;
    • Chapter - 7.3: How to scan, bring in and de-risk ideas – David Park and Sarah Gaunt;
  • Section - EIGHT: Ready for market;
    • Chapter - 8.1: The innovation process – Steve Spruce;
    • Chapter - 8.2: Customers before products, before profits – Peter White;
  • Section - NINE: Competitive position;
    • Chapter - 9.1: The role of information in innovation – Katy Wood;
    • Chapter - 9.2: Patent landscaping – Dean Parry;
    • Chapter - 9.3: Freedom to commercialize – Nicola Baker-Munton and Hannah Kendall;
    • Chapter - 9.4: Risks, losses, liabilities and indemnities –Matthew R Hogg;
    • Chapter - 9.5: Options for taking action – Patrick Cantrill;
  • Section - TEN: Early-stage ventures;
    • Chapter - 10.1: From start-up to first round – Adrian Burden and Mark Yeadon;
    • Chapter - 10.2: Building and scaling a commercial platform – Mike Herd;
    • Chapter - 10.3: Ideas in the incubator – David Gill;
    • Chapter - 10.4: Finding the right revenue model for your IP – Sarah Boxall;
    • Chapter - 10.5: Leveraging IP for tech start-ups – Gerard Chandrahasen;
  • Section - ELEVEN: IP fit for purpose;
    • Chapter - 11.1: Value-for-money IP – Matthew Smith;
    • Chapter - 11.2: A combination of rights – Sarah Boxall;
    • Chapter - 11.3: Broad or narrow – Ilya Kazi;
    • Chapter - 11.4: Patent exclusions – John Hardwick;
    • Chapter - 11.5: IP offshoring – Christian Bunke;
  • Section - TWELVE: International rights;
    • Chapter - 12.1: Launching innovation in emerging countries – Wendy Crosby;
    • Chapter - 12.2: The EU’s unitary patent – Hans Hutter;
    • Chapter - 12.3: Why file in the United States first? – John Moetteli;
  • Section - THIRTEEN: Innovation finance;
    • Chapter - 13.1: Valuation of ideas and early-stage technology – Christi Mitchell;
    • Chapter - 13.2: How to pitch to investors – David Gill;
    • Chapter - 13.3: Crowdfunding – Nigel Walker;
    • Chapter - 13.4: The UK: a competitive location for IP – Alastair Wilson;
    • Chapter - 13.5: Tax relief for R&D – Barry Jefferd;
    • Chapter - 13.6: The Patent Box – Patrick King



Book Details

  • EAN: 9780749465339
  • Edition: 3
  • Published: 3rd July 2013
  • Hardback
  • Dimensions: 247x177
  • 360 pages

About the Author

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management.


Adam Jolly