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The Strategic Planning Workbook

A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.
EAN: 9780749465001
Edition: 3
Format: 234x156
240 pages

About the book

The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values.
In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

About the authors

Neville Lake

Neville Lake has had a long and successful business career, during which has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 17 years, has visited over 50 world best-practice organisations and has consulted to over 80 businesses. He is the author of several books, including The Strategic Planning Workbook and The Customer Service Workbook, both published by Kogan Page.

More about Neville Lake

Takes the reader through all the key steps from identifying possibilities to actual implementation.

Abstracts of Public Administration, Development and the Environment