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Thought Leadership

Prompting Businesses to Think and Learn

Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such as Philips, Mckinsey, IBM, Deloitte, Fairtrade and Unilever.
EAN: 9780749465117
Edition: 1
Published:
Paperback
Format: 233x156
344 pages

About the book

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.

Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.

Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

About the authors

Laurie Young

Laurie Young was a businessman and writer. He held senior positions at BT, Unisys and PricewaterhouseCoopers, and also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking. He had experience developing thought leadership on privatisation, TQM, business process re-engineering, services marketing, value reporting and more. Laurie's previous books include: Marketing the Professional Services Firm, Business Development for Lawyers and From Products to Services.

More about Laurie Young

This refreshing, original treatise takes on a rarely served but important topic. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it.

getAbstract, Inc.