- Evaluates thought leadership in all its forms and sets out to examine and clarify thought leadership in relation to other concepts
- Includes unique case studies from internationally renowned organizations such as Boston consulting group, Accenture, Mckinsey, IBM PricewaterhouseCoopers and Deloitte
- Draws on the author's 30 years of experience as an internationally acclaimed author and consultant
- Shows you how to gain support for your initiatives within your organization and make thought leadership work for you
Thought Leadership
Prompting Businesses to Think and Learn
Explores the use of Thought Leadership as a powerful business tool using unique case studies from internationally renowned organisations such as Philips, Mckinsey, IBM, Deloitte, Fairtrade and Unilever.
Key features at a glance
EAN: 9780749465117
Edition: 1
Published:
Format: 233x156
344 pages
About the book
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.
Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.
Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.
About the authors
Having held senior positions at BT, Unisys and PricewaterhouseCoopers, Laurie Young also founded, built and successfully sold a company. His writing combines practical experience with sound business thinking, drawing on his experience of developing Thought Leadership on: Privatisation, TQM, business process re-engineering, services marketing, value reporting and more. Laurie's previous books include: Marketing the Professional Services Firm, Business Development for Lawyers and From Products to Services.
This refreshing, original treatise takes on a rarely served but important topic. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it.
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