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Understanding Social Media

How to Create a Plan for Your Business that Works

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.
    Paperback£19.99
    Ebook£16.66
    Print and ebook bundle£25.00
    Hardback£59.99
EAN: 9780749473563
Edition: 1
Published:
Paperback
Format: 234x157
304 pages
    About the book
    Table of contents
    Reviews
    Supporting resources

About the book

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

About the authors

Damian Ryan

Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book of its kind which is required reading by over 100 universities and colleges including Harvard University in the USA and the Chartered Institute of Marketing in the UK. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.

More about Damian Ryan

This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance.

Barry Silverstein, Foreword Reviews

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