3 Big Things Companies Get Wrong About Digital Transformation
Digital Darwinism, out now.
Tom Goodwin, marketing provocateur and author of Digital Darwinism, outlines the 3 big things companies often get wrong about digital transformation:
1. Applying new technology to old processes
2. How technologies will combine in the future
3. Humanity, not technology
Digital Darwinism is a provocative and exhilarating approach to digital transformation and teaches the ambitious strategies for succeeding in a world of disruption and change.
Twitter | https://twitter.com/Koganpage
Facebook | https://www.facebook.com/KoganPage
Instagram | https://www.instagram.com/koganpage/
Pinterest | https://www.pinterest.co.uk/koganpagebooks/
Google+ | https://plus.google.com/+Koganpage1967
Website | https://www.koganpage.com/