We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Go to Marketing & Communications

4 Reasons Why Distribution Strategy is Important

14th May 2018 | Michael White

In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of distribution strategy and the 4 main factors it determines;

  1. Access to products and services
  2. Channel partners
  3. Brand awareness/reputation
  4. Profitability

Like this video? Subscribe to our YouTube channel.

About the Author

Michael White has over 25 years' experience working with clients on marketing and channel strategy and return on marketing investment. He is the co-author of Sales & Marketing Channels, a complete economic framework for taking products and services to market. 

From £24.99

Learn more

Marketing & Communications

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone