4 Reasons Why Distribution Strategy is Important
14th May 2018 | Michael White
In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of distribution strategy and the 4 main factors it determines;
- Access to products and services
- Channel partners
- Brand awareness/reputation
Like this video? Subscribe to our YouTube channel.
About the Author
Michael White has over 25 years' experience working with clients on marketing and channel strategy and return on marketing investment. He is the co-author of Sales & Marketing Channels, a complete economic framework for taking products and services to market.