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5 Considerations for Sales & Marketing Distribution Strategy

In this video, Michael White, co-author of Sales & Marketing Channels, highlights 5 considerations for your distribution strategy:

  1. The market
  2. The value proposition
  3. Channel partners
  4. Building out your 'go-to-market' model
  5. Configuration

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Sales and Marketing Channels, a fully-revised third edition, delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.