Andy Maslen's Pro Copywriting Tips: Tell a Story

Andy Maslen, author of Persuasive Copywriting, reminds us why storytelling is an effective way to communicate information. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.