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Cancel Culture: Can a Brand Get Cancelled?

28 February 2023
Michelle Carvill

Customers today expect and support brands who take a stand and have opinions on wider societal issues. However, they can also ‘cancel’ a brand if they don’t agree.

Michelle Carvill discusses the impact of ‘cancel culture’ on brands and the things companies should consider when planning posts and campaigns.

Myths of Social Media (9781398607781)
Ian MacRae, Michelle Carvill  From £ 12.99  From $ 16.99
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