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Digital Marketing Strategy - Integration is the Key to Digital Success

10th February 2016 | Simon Kingsnorth

In this video Simon Kingsnorth, author of Digital Marketing Strategy, discusses the importance of integration in digital marketing. Here, Kingsnorth gives a clear definition for integration in a digital marketing context, outlines the steps that can be taken to develop an integrated strategy, and discusses how you can assure stakeholders that you're aligned with their goals.

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