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Distribution Strategy: Why You Need a Structured Approach

In this video, Michael White, co-author of Sales & Marketing Channels, discusses the importance of using a structured approach to your distribution strategy.

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Sales and Marketing Channels takes a multi-sector approach with a series of specialist sections for application to any business. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process.