Does Your Brand Stand for Something? (Stop Sitting on the Fence)

The difference between a ‘good brand’ and ‘bad brand’ is becoming a key differentiating factor for an emerging generation of consumers who are attracted to brands concerned with the ‘common good’.

In this video, Sean Pillot de Chenecey, author of The Post-Truth Business, explains how consumer consciousness directly links to post-truth and authentic branding – if companies want to future-proof their business and brands they need to consider macro issues.