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How to be Successful at Account-Based Marketing

Discover which technical and soft skills can help improve your account-based marketing (ABM) efforts.

In this video, Bev Burgess, co-author of A Practitioner's Guide to Account-Based Marketing, explores the key technical and soft skills needed to be successful in account-based marketing.

With first-hand insight into the growing career opportunities in the field and exclusive advice from some of the leading professionals in ABM, this video will help you focus on your personal development and skills training. 

A Practitioner's Guide to Account-Based Marketing explores the development of ABM as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically. Save 20% with discount code VMKABM20