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The Importance of Organizational Culture

In this video, Jo Geraghty, co-author of Building a Culture of Innovation, outlines how important organizational culture truly is. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. 

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About the Book

Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.