We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

Jonathan Gabay on Turning Cynics Into Clients

25th January 2017 | Jonathan Gabay

Jonathan Gabay, author of Brand Psychology, explains how to turn cynics into clients by building a 'Pinnacle of Hope'.

£24.99

Buy now


Marketing & Public Relations

For 50 years Kogan Page has been providing marketing, advertising, sales and PR professionals with the great ideas and practical advice they need to be the best at what they do. Here you’ll find free guides, case studies, original research and articles from our author experts. Subscribe for weekly updates by selecting 'Marketing' on our newsletter form and follow us on Twitter (@KPMktng) for the latest information.

Go to zone

Featured Titles

Brand Psychology