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Jonathan Gabay on Turning Cynics Into Clients

25th January 2017 | Jonathan Gabay

In this video, Jonathan Gabay, author of Brand Psychology, explains how to turn cynics into clients by building a 'Pinnacle of Hope'.

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About the Book

Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. 

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Marketing & Communications

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Brand Psychology