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Jonathan Gabay on Turning Cynics Into Clients

25th January 2017 | Jonathan Gabay

In this video, Jonathan Gabay, author of Brand Psychology, explains how to turn cynics into clients by building a 'Pinnacle of Hope'.

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Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. 

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Keep up to date with innovation and best practice in marketing, branding, advertising and sales. We publish books and online supporting resources exploring the most current marketing trends, from gamification and artificial intelligence to experiential marketing, written by leading experts in the industry. Free shipping is available on all orders to the UK and US.

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Brand Psychology