The New Role of Sales & Marketing

Sales and marketing are well-established and functional departments, yet with the fast-paced world of technology continuing to disrupt the sales and marketing arena, the role of these two separate departments has become outdated.

In this video, Tim Hughes, Adam Gray and Hugo Whicher, author of Smarketing, explore what changes need to be made to these existing roles, and the benefits of bringing the two together under one function. Introducing a new Smarketing operating model, understand why this blended approach will improve the customer experience you deliver and how to integrate one with minimum disruption to your day-to-day business.