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The Post-Truth Brand Manifesto

‘The Post-Truth Brand Manifesto’ shows you how to strengthen consumer engagement by closing the 'brand credibility gap' using a more open, positive and socially progressive approach.

Sean Pillot de Chenecey, author of The Post-Truth Business, takes a first look at what an era of post-truth means for brands and businesses, and how they can succeed in an age of fake news and disinformation.