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Translating Brand Purpose into Everyday Employee Actions

7 May 2019

"Sometimes you launch a brand and forget to keep looking at it." Juliet Slot, Ascot's Chief Commercial Officer, understands how difficult it can be to successfully translate brand purpose into everyday working life.

Slot explains how Ascot developed real-life examples to help employees understand and integrate with their brand purpose.

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Wild Thinking (9780749484507)
Nick Liddell, Richard Buchanan  From £ 29.99  From $ 38.99
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