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What Does the Future Hold for TV Marketing?

In this video, co-authors of The TV Brand Builders, Charlie Mawer and Andy Bryant, discusses the future of TV marketing, taking a look at the emergence of new online brands, the ‘YouTube Generation’ and what the future holds for TV brands in a multiscreen world.

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.