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What Does the Future Hold for TV Marketing?

This third video from the co-authors of The TV Brand Builders, Charlie Mawer and Andy Bryant, discusses the future of TV marketing, taking a look at the emergence of new online brands, the ‘YouTube Generation’ and what the future holds for TV brands in a multiscreen world.

Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for entertainment and media companies. 

Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including the BBC, UKTV, NBC Universal and Fox..

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.