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Why we Need the Buyer Journey Framework as Marketers

The complexities of what B2B marketers have to do today is much different from previous years. Differences in buying processes, new client expectations and needs mean that
marketers must change their strategy in order to remain relevant.
Learn how to organize content, channels and metrics for each stage of the buyer journey and build loyalty within your client base in this video by Antonia Wade, author of Transforming the B2B Buyer Journey.