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B2B International: Understanding and Accounting for Cultural Bias in Global B2B Research

25th May 2016

b2b-logo.pngB2B International is a specialist business-to-business market research consultancy that provides customized B2B market research and intelligence studies to the world’s leading companies. Established in 1998, the company has conducted over 3,000 full-service projects, delivering world-class research to over 600 b2b brands. It is now the largest independently-owned b2b market research company in the world.

The company has office locations across North America, Europe and Asia-Pacific, and has broader inhouse capabilities for international projects, having researched over 90 countries in the last 12 months alone.

B2B International has a diverse service portfolio and can assist clients with a range of research challenges. Types of research offered include branding, segmentation, customer experience/Voice Of The Customer, product and pricing research, competitor intelligence, markets and opportunities studies and employee surveys. The company has researched every industry vertical, resulting in powerful cross-industry experience that it leverages with each client.

B2B International’s mission is to challenge the status quo, using skilfully collected evidence to empower b2b brands to grow and reach their full potential. It uses research insights in a commercial context, helping companies to drive tactical and strategic action plans.


Conor Wilcock is Research Director at B2B International. His chapter, Understanding and Accounting for Cultural Bias in Global B2B Research, in the forthcoming book, The Market Research and Insight Yearbook: Transforming Evidence into Impact, is available to read and download here

The Market Research and Insight Yearbook (9780749478339)






Conor Wilcock
Research Director
B2B International
Bramhall House
14 Ack Lane East

Phone: +44 161 440 6000
E-mail: conorw@b2binternational.com
Website: www.b2binternational.com

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