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About the Author

Andy Milligan

Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. Andy appears regularly in the media to comment on brand issues and as well as Uncommon Practice, he is co-author of Don't Mess with the Logo and author of Brand it Like Beckham.

Books by Author

Myths of Branding

Myths of Branding

Simon Bailey, Andy Milligan

From £14.99

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Published: January 2019, Paperback,
EAN: 9780749483098

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

From £16.66

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.

Published: November 2015, Paperback,
EAN: 9780749471910

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Bold

Bold

Shaun Smith, Andy Milligan

From £16.66

Journey into the stories of 14 businesses that have been brave enough to pursue audacious goals, challenge industry norms and ultimately win in their arena, with inspiring lessons to learn.

Published: April 2011, Paperback,
EAN: 9780749463441

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