0 Items: 0

Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T+Cs apply.

Brands Are (Not) All About Appearances...

How much does the inside of your brand impact its success on the outside?

Discover the link between having engaged employees and increasing sales and customer loyalty, in this video from Andy Milligan, co-author of Myths of Branding. Explaining the importance of getting the inside of your brand right, Milligan looks at how company culture impacts its external brand promise, and why there should be little distinction between motivating your employees – and motivating your customers.

Related Content

Branding, Marketing Strategy & Planning
Behavioural Marketing, Branding, Advertising
Business Planning, Marketing Strategy & Planning

Get tailored expertise every week, plus exclusive content and discounts

For information on how we use your data read our  privacy policy