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Branding is More Than Just a Logo and Advertising

4 June 2019
Andy Milligan

Branding is all about creating a logo and advertising, right?

Andy Milligan, co-author of Myths of Branding, dispels one of the most enduring myths about branding and looks at the many other key qualities needed to create a strong brand – including how two of the biggest global brands, Amazon and Starbucks, grew without any traditional advertising at all.

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