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About the Author

Hamish Pringle

Hamish Pringle is Director General of the IPA (The Institute of Practitioners in Advertising). He has over 26 years' experience in the advertising industry having run his own branding and marketing consultancy and worked for Saatchi & Saatchi amongst many others. He is also the author of Brand Spirit, Brand Manners, and Celebrity Sells.

Books by Author

Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…

Published: December 2011, Paperback,
EAN: 9780749463052

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