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Books by Author
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Published: October 2018, Paperback,
Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
Published: August 2018, Paperback,
Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.
Published: August 2017, Paperback,
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
Published: November 2016, Paperback,
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Published: October 2014, Paperback,