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About the Author

Michael White

Michael White has over 25 years' experience in the commercial and consumer market spaces, working with clients at worldwide and regional level on Marketing and Channel Strategy, Key Account Management, Channel Management and Return On Marketing Investment. White's prime focus over the last 10 years has been on the retail and consumer marketplaces, with projects in all major world markets, but with particular focus on Europe. He has extensive experience of working in cross-national teams, both within clients and across clients and their channel partners.

Michael White is a Member of the Chartered Institute of Marketing? and an Associate Member of the Chartered Institute of Personnel Development.

Books by Author

Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

From £24.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.

Published: April 2018, Paperback,
EAN: 9780749482145

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