Tim Hughes, based in London, UK, and is the Co-Founder and CEO of global social selling company, DLA Ignite. He is a social selling innovator and pioneer and has been mentioned by Forbes as one of the Top 100 Social Sellers globally. Tim was involved in rolling out one of the most advanced social selling programs across 2,000 salespeople in Western Europe. He has advised and helped many organisations achieve their social selling and influencer marketing objectives. He is the author of Smarketing, also published by Kogan Page.