Tim Mason is CEO of Eagle Eye. He has over 30 years' experience within the grocery and retail industries, with a strong background in strategic marketing and customer loyalty.
Previously, Tim was Deputy CEO at Tesco from January 2010 to December 2012. He held a number of other roles within the Tesco Group between 1982 and 2012 including CMO for Tesco and CEO of Fresh & Easy LLC. Tim spearheaded Tesco's bid to crack America, and was responsible for the expansion and operations of 150 stores US-wide. Throughout his career at Tesco, he was renowned for being in touch with the customer, and instrumental in the creation of some of Tesco's most successful marketing initiatives (Clubcard, Express, Personal Finance and Tesco.com). Tim was a managing director at Sun Capital Partners and Chairman of Bonmarché Holdings plc from 2013 to 2015. He is also currently Chairman of Starcount and a Director of Its Fresh Ltd and Purple.