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Radical Business Model Transformation
How Leading Organizations Have Successfully Adapted to Disruption
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About the book
How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift?
As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition.
Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.
About the authors
Carsten Linz is leading organizations to transform for the digital-intelligent age. During his 20 years in executive roles focused on software and data fueled growth, he has built several €100 million businesses and led company-wide transformation programs. His most recent roles include Group Digital Officer at BASF, Business Development Officer at SAP, and Global Head of the Center for Digital Leadership. He holds senior advisory roles, e.g. for the World Economic Forum's 'Digital Platforms and Ecosystems' project, serves on the committee of Europe's largest seed stage fund, and teaches in Executive programs at leading business schools. His blog is carstenlinz.com.
Günter Müller-Stewens is Professor Emeritus of the Institute of Management and Strategy at the University of St. Gallen, Switzerland. His most recent main research interest is corporate strategy, as well as the competencies and contributions of strategists in organizations.
Alexander Zimmermann is Chaired Professor of Entrepreneurship and Strategic Management and Executive Director of the MBA in Technology and Innovation at the University of Liechtenstein. As well as teaching he acts as a moderator and coach to assist companies' strategic and organizational transformation processes.
- A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in.
- Mark Spelman, Member of the Executive Committee, World Economic Forum