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Deliver Marketing Accountability

Written by leading academics and based on research at the renowned Cranfield School of Management, Marketing Value Metrics

  • Provides a measurement framework that links marketing activities to the wider corporate agenda
  • Explains clearly how to develop a credible marketing budget structured according to the impact factors each action is designed to address
  • Goes beyond justifying the budget to address accountability in terms of promoting innovation, building influence in the firm, leading growth and ensuring the customer’s voice is heard

Download a free sample chapter to get started.

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