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Download 'Designing a Powerful and Cost-Effective IP Strategy' Now

You no doubt appreciate that the innovation and branding of your business is valuable, but it's understandable if you are not sure what you should be protecting, when and how- and why. In this article, Ilya Kazi from Mathys and Squire runs through the strategic considerations in optimizing the IP in a portfolio.

Download Ilya Kazi's chapter from The Handbook of European Intellectual Property Management now for key advice on:

  • Spending wisely on what you choose to protect
  • Capturing maximum opportunities at minimum cost
  •  Making a portfolio greater than the sum of its parts
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