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The Value of People Analytics

Using HR Data and AI to Drive Business Results

Jonathan Ferrar, Jay Dorio, Madhura Chakrabarti

Understand how to use people analytics to drive business results and gain competitive advantage.

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EAN: 9781398621244

Edition: 1

Published: 03 Sept 2026

Format: 234 x 156

304 pages

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About the book

How do I turn people analytics activity into business value? What's the best way to turn HR observations into business insights that drive results? How can I use people analytics to achieve business success?

Written by leading experts in the field, The Value of People Analytics covers the key capabilities needed for the strategic use of people analytics to support organizational priorities. There is also discussion of how to measure the impact of analytics on business performance and how to implement people analytics across the company by scaling activity through automation.

Using key models and practical advice, this book also allows senior HR professionals and senior business executives to improve the adoption of people analytics and embed a data-driven culture at work. Full of real-world examples from global companies including Adidas, Booz-Allen, Colgate-Palmolive, Microsoft, HSBC and McDonald's, this is essential reading for all senior professionals needing to use people analytics to drive business performance and gain competitive advantage.

About the authors

Jonathan Ferrar is the CEO and co-founder at Insight222. Based in London, UK, he is a globally recognized consultant, speaker and business advisor in HR strategy and analytics. He is the co-author of Excellence in People Analytics, also published by Kogan Page.

Jay Dorio is a director at Insight222 with experience in consulting, product management, business leadership, employee listening and analytics. He is based in Nixa, MO.

Madhura Chakrabarti is a Senior Director at Insights222, specializing in people analytics and AI consulting. She is based in London, UK.

Jonathan Ferrar

Jay Dorio

Madhura Chakrabarti

- Chapter - 01: Business Priorities: The strategic impact of analytics
- Chapter - 02: Skills: Key capabilities needed
- Chapter - 03: Influence: People analytics and the board/C-Suite
- Chapter - 04: Ethics: Data governance and the impact of AI
- Chapter - 05: Measurement: Impact of analytics on business performance
- Chapter - 06: Democratisation: Scaling analytics through automation
- Chapter - 07: Personalisation: Generative AI, automation and adoption
- Chapter - 08: Data-driven Culture: The CHRO and role-modelling
- Chapter - 09: Conclusion;
- Chapter - 10: Glossary