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The Value of People Analytics

Using HR Data and AI to Drive Business Results

Jonathan Ferrar, Jay Dorio, Madhura Chakrabarti

Understand how to use people analytics to drive business results and gain competitive advantage.

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EAN: 9781398621244

Edition: 1

Published: 03 Sept 2026

Format: 234 x 156

336 pages

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About the book

Turn people analytics into measurable business value and strategic advantage.

The Value of People Analytics is a practical guide for senior HR leaders, people analytics professionals and business executives who want to connect workforce insights with organizational performance.

Written by Jonathan Ferrar, Jay Dorio and Madhura Chakrabarti, this book shows how to build the capabilities, models and culture needed to use people analytics strategically. It explains how to move from HR observations to business insights, measure the impact of analytics and scale activity through automation.

You'll learn how to:
- Link people analytics to business priorities
- Measure workforce impact on performance
- Scale analytics through automation
- Embed a data-driven HR culture
- Build executive confidence in workforce insight

With practical guidance for adoption, governance and implementation, The Value of People Analytics helps senior professionals turn workforce data into better decisions, stronger performance and lasting competitive advantage.

Themes include: people analytics, HR strategy, workforce data, business performance, data-driven culture, organizational effectiveness

About the authors

Jonathan Ferrar is the CEO and co-founder at Insight222. Based in London, UK, he is a globally recognized consultant, speaker and business advisor in HR strategy and analytics. He is the co-author of Excellence in People Analytics, also published by Kogan Page.

Jay Dorio is a director at Insight222 with experience in consulting, product management, business leadership, employee listening and analytics. He is based in Nixa, MO.

Madhura Chakrabarti is a Senior Director at Insights222, specializing in people analytics and AI consulting. She is based in London, UK.

Jonathan Ferrar

Jay Dorio

Madhura Chakrabarti

- Chapter - 01: Business Priorities: The strategic impact of analytics
- Chapter - 02: Skills: Key capabilities needed
- Chapter - 03: Influence: People analytics and the board/C-Suite
- Chapter - 04: Ethics: Data governance and the impact of AI
- Chapter - 05: Measurement: Impact of analytics on business performance
- Chapter - 06: Democratisation: Scaling analytics through automation
- Chapter - 07: Personalisation: Generative AI, automation and adoption
- Chapter - 08: Data-driven Culture: The CHRO and role-modelling
- Chapter - 09: Conclusion;
- Chapter - 10: Glossary