Want to start reading immediately? Get a FREE ebook with your print copy when you select the "bundle" option. T&Cs apply.
- Shop
- Discover
- Resources For...
- Authors
- About
- Shop
- Discover
- Resources For...
- Authors
- About

How to Negotiate Effectively
A practical, accessible book which looks at the vital principles of good negotiation, that can result in improved business performance and better business relationships
EAN: 9780749461348
Edition: 3
Published:
Format: 216 x 138
184 pages
FREE UK and US delivery
About the book
How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.
This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations.
An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.
About the authors
David Oliver is Managing Director of Insight Marketing, and also Associate Director of the Marketing Guild. He writes regularly for the press and runs seminars around the world on negotiation, professional selling skills and practical marketing.
- Sensibly written, with useful devices - such as the PREPBAR acronym (Plan, Reherse, Explore, Propose, Bargain, Agree, Review) - its a handy book if youre involved in any aspect of buying or selling
- Management Today, October 2010
FREE UK and US delivery
Shipping and handling
Cancellations and returns policy
View the series
Covering a wide variety of topics in all areas of business, management and personal development - you’ll find reliable advice on essential business skills.
Related products
Related content
Get tailored expertise every week, plus exclusive content and discounts
For information on how we use your data read our privacy policy
Headless Content Management with Blaze