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Innovation and Best Practice
for Business Success

Established 1967



Digital Marketing

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Showing 1 - 10 of 35 results

Showing 1 - 10 of 35 results

Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Pre-order now


Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and…


Published: January 2017, Paperback
EAN: 9780749479657

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E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…


Published: January 2017, Paperback
EAN: 9780749475383

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

The Fluid Consumer takes an in-depth look at the consumer and retail industry's profound shifts in the digital age, and their implications for business models and branding. It provides clear instructions…


Published: November 2016, Hardback
EAN: 9780749478377

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Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

£19.99

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.


Published: November 2016, Paperback
EAN: 9780749478438

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Rather than focusing on the latest techniques, Tactical SEO provides a deeper analysis of SEO's underpinning concepts and its real value for businesses.


Published: August 2016, Paperback
EAN: 9780749477998

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

This book is a complete guide to developing and implementing a digital marketing strategy.


Published: May 2016, Paperback
EAN: 9780749474706

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Showing 1 - 10 of 35 results


Showing 1 - 10 of 35 results