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Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
Published: August 2018, PaperbackEAN: 9780749482671
Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.
Published: May 2018, PaperbackEAN: 9780749482558
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, PaperbackEAN: 9780749482145
Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.
Published: April 2018, PaperbackEAN: 9780749482282
Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.
Published: March 2018, PaperbackEAN: 9780749481049
Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.
Published: March 2018, PaperbackEAN: 9780749481599
Understand the basics of data and learn to utilise its innovative potential, giving your career a valuable and cutting-edge boost.
Published: January 2018, PaperbackEAN: 9780749481544
Learn how to produce excellent creative online content to empower your career, enhance your business and boost your professional skill.
Published: January 2018, PaperbackEAN: 9780749480943
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
Published: December 2017, PaperbackEAN: 9780749481698
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide.
Published: October 2017, PaperbackEAN: 9780749481162