We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Digital Marketing

filterProducts

Showing 1 - 10 of 38 results

Showing 1 - 10 of 38 results

Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.


Published: October 2017, Paperback
EAN: 9780749481162

Available to pre-order from 3rd July 2017
Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Available to pre-order from 3rd May 2017

Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most…


Published: June 2017, Paperback
EAN: 9780749479756

Pre-order now


Industry X.0

Industry X.0

Eric Schaeffer

£26.99

Harness the Industrial Internet of Things and realize value, by shifting focus away from products and towards services, value and outcomes. Author is Senior Managing Director at Accenture.


Published: May 2017, Hardback
EAN: 9780749481469

Pre-order now



Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

Buy now


Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

Learn how to optimize a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy, with this structure and comprehensive guide to mobile…


Published: February 2017, Paperback
EAN: 9780749479794

Buy now



E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…


Published: January 2017, Paperback
EAN: 9780749475383

Buy now


Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Access insider stories from leading companies including BMW, Twitter, Deloitte and Bloomberg, on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

Buy now



Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

Buy now


The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…


Published: November 2016, Hardback
EAN: 9780749478377

Buy now



Showing 1 - 10 of 38 results


Showing 1 - 10 of 38 results