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Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Published: April 2018, PaperbackEAN: 9780749482169
Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.
Published: April 2018, PaperbackEAN: 9780749482282
Understand the basics of data and learn to utilise its innovative potential, giving your career a valuable and cutting-edge boost.
Published: January 2018, PaperbackEAN: 9780749481544
Learn how to produce excellent creative online content to empower your career, enhance your business and boost your professional skill.
Published: January 2018, PaperbackEAN: 9780749480943
Boost your professional skill by learning how to create your own website and understand the basics of web design.
Published: January 2018, PaperbackEAN: 9780749481001
Master the essentials of coding and take your career to new heights with this accessible guide that takes the scary out of the subject.
Published: May 2017, PaperbackEAN: 9780749479633
Lift the lid the emerging technologies of today and draw on a clear framework for choosing the best strategic response with this cutting-edge toolkit.
Published: May 2017, PaperbackEAN: 9780749477288
Learn how to profit from an effective data strategy in a world of big data, analytics and the Internet of Things.
Published: April 2017, PaperbackEAN: 9780749479855
Give yourself the decision-making tools to act ethically as a business consultant, preserving your professional reputation and minimising risk.
Published: April 2017, PaperbackEAN: 9780749478537
Design and implement a framework for effective knowledge management with this comprehensive how-to guide.
Published: April 2016, PaperbackEAN: 9780749475536