Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…
Published: February 2017, Paperback
In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.
Published: June 2016, Hardback
This book summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.
Published: August 2015, Paperback
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Published: October 2014, Paperback
Understanding Markets and Strategy explains the context, meaning and value of markets and how to make the best decisions by putting the business into the context of the market, rather than vice versa.
Published: August 2014, Paperback