We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Market Research

kpdigistat_800250_04b.jpg

filterProducts

Showing 1 - 10 of 16 results

Showing 1 - 10 of 16 results

Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Learn more


Marketing Analytics

Marketing Analytics

Mike Grigsby

From £24.99

Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

Learn more



User Research

User Research

Stephanie Marsh

From £24.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Learn more


Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

From £16.66

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Learn more



Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

From £16.66

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

Learn more


Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

From £16.66

Address the need to analyze data creatively to yield fresh and robust insights, and how to then leverage that insight to find meaning and gain competitive advantage.


Published: January 2017, Paperback
EAN: 9780749477240

Learn more



Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

From £24.99

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.


Published: October 2016, Paperback
EAN: 9780749477158

Learn more


The Market Research and Insight Yearbook

The Market Research and Insight Yearbook

The Market Research Society

From £24.99

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.


Published: June 2016, Hardback
EAN: 9780749478339

Learn more



Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

From £24.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

Learn more


Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

From £24.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

Learn more



Showing 1 - 10 of 16 results


Showing 1 - 10 of 16 results