We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Market Research

filterProducts

Showing 1 - 10 of 20 results

Showing 1 - 10 of 20 results

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.


Published: April 2017, Paperback
EAN: 9780749479558

Buy now


Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

Buy now



Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible marketing planning.


Published: August 2016, Paperback
EAN: 9780749477547

Buy now


The Market Research and Insight Yearbook

The Market Research and Insight Yearbook

The Market Research Society

£29.99

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.


Published: June 2016, Hardback
EAN: 9780749478339

Buy now



Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul N Hague

£29.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

Buy now


Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

Buy now



Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

Summarise the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and understand how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

Buy now


Humanizing Big Data

Humanizing Big Data

Colin Strong

£19.99

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

Buy now



Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

£24.99

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

Buy now


Understanding Markets and Strategy

Understanding Markets and Strategy

Malcolm Morley

£29.99

Understand the context, meaning and value of markets and how to make the best decisions by putting the business into the context of the market, rather than vice versa.


Published: August 2014, Paperback
EAN: 9780749471521

Buy now



Showing 1 - 10 of 20 results


Showing 1 - 10 of 20 results