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Innovation and Best Practice
for Business Success

Established 1967



Market Research

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Showing 1 - 10 of 20 results

Showing 1 - 10 of 20 results

Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

Available to pre-order from 3rd November 2016
Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.


Published: August 2016, Paperback
EAN: 9780749477547

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The Market Research and Insight Yearbook

The Market Research and Insight Yearbook

£29.99

In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results.


Published: June 2016, Hardback
EAN: 9780749478339

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Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul N Hague

£29.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

This book is a practical guide for marketers to apply geodemographics in any sector. It features useful case studies throughout from users and agencies working in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

£29.99

This book summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data.


Published: August 2015, Paperback
EAN: 9780749473846

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Humanizing Big Data

Humanizing Big Data

Colin Strong

£19.99

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

£24.99

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

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Understanding Markets and Strategy

Understanding Markets and Strategy

Malcolm Morley

£29.99

Understanding Markets and Strategy explains the context, meaning and value of markets and how to make the best decisions by putting the business into the context of the market, rather than vice versa.


Published: August 2014, Paperback
EAN: 9780749471521

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Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Construct and use better questionnaires for more effective market research.


Published: June 2013, Paperback
EAN: 9780749467791

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Showing 1 - 10 of 20 results


Showing 1 - 10 of 20 results