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Market Research

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Showing 1 - 10 of 24 results

Showing 1 - 10 of 24 results

Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

Available to pre-order from 3rd January 2018
Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Available to pre-order from 3rd January 2018

User Research

User Research

Stephanie Marsh

£29.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Pre-order now


Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

£19.99

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Pre-order now



Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

Buy now


Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

£29.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.


Published: August 2016, Paperback
EAN: 9780749477547

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The Market Research and Insight Yearbook

The Market Research and Insight Yearbook

The Market Research Society

£29.99

Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.


Published: June 2016, Hardback
EAN: 9780749478339

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Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

£29.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

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Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

£29.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

Buy now



Showing 1 - 10 of 24 results


Showing 1 - 10 of 24 results