Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Published: April 2018, Paperback
Choose and use the right research method, analyse the resulting data, and make practical use of the findings, with this practical and straightforward guide to user research.
Published: March 2018, Paperback
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Published: February 2018, Paperback
Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.
Published: April 2017, Paperback
Challenge how you think about market research with this exclusive selection of case studies, showcasing a powerful story of excellence, innovative methodology and remarkable results.
Published: June 2016, Hardback