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Market Research

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Showing 11 - 20 of 23 results

Showing 11 - 20 of 23 results

Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

From £24.99

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.


Published: August 2015, Paperback
EAN: 9780749473846

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Humanizing Big Data

Humanizing Big Data

Colin Strong

From £16.66

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

From £20.82

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

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Understanding Markets and Strategy

Understanding Markets and Strategy

Malcolm Morley

From £24.99

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.


Published: August 2014, Paperback
EAN: 9780749471521

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The Better Mousetrap

The Better Mousetrap

Simon Pont

From £12.49

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.


Published: November 2012, Paperback
EAN: 9780749466213

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Effective Customer Care

Effective Customer Care

Pat Wellington

From £8.32

Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service.


Published: June 2010, Paperback
EAN: 9780749459970

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Qualitative Research

Qualitative Research

Sheila Keegan

From £20.79

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems,…


Published: October 2009, Paperback
EAN: 9780749454647

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Researching Customer Satisfaction and Loyalty

Researching Customer Satisfaction and Loyalty

Paul Szwarc

£24.95

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.


Published: July 2005, Paperback
EAN: 9780749443368

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Consumer Insight

Consumer Insight

Merlin Stone, Bryan Foss, Alison Bond

From £20.79

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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The Effective Use of Market Research

The Effective Use of Market Research

Robin Birn

£19.95

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business…


Published: March 2004, Paperback
EAN: 9780749442002

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Showing 11 - 20 of 23 results


Showing 11 - 20 of 23 results