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Market Research

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Showing 11 - 20 of 24 results

Showing 11 - 20 of 24 results

Geodemographics for Marketers

Geodemographics for Marketers

Barry Leventhal

From £24.99

Learn how to apply geodemographics in any sector with this practical guide, featuring useful case studies throughout from both users and agencies in the field.


Published: January 2016, Paperback
EAN: 9780749473822

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Decoding the Irrational Consumer

Decoding the Irrational Consumer

Darren Bridger

From £24.99

Become neuro-literate by understanding the key principles behind behavioural science and how to use them to decipher the customer.


Published: August 2015, Paperback
EAN: 9780749473846

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Humanizing Big Data

Humanizing Big Data

Colin Strong

From £16.66

Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.


Published: March 2015, Paperback
EAN: 9780749472115

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Marketing Value Metrics

Marketing Value Metrics

Malcolm McDonald, Peter Mouncey, Stan Maklan

From £20.82

Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.


Published: October 2014, Paperback
EAN: 9780749468972

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Understanding Markets and Strategy

Understanding Markets and Strategy

Malcolm Morley

From £24.99

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.


Published: August 2014, Paperback
EAN: 9780749471521

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The Better Mousetrap

The Better Mousetrap

Simon Pont

From £12.49

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.


Published: November 2012, Paperback
EAN: 9780749466213

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Effective Customer Care

Effective Customer Care

Pat Wellington

From £8.32

Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service.


Published: June 2010, Paperback
EAN: 9780749459970

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Qualitative Research

Qualitative Research

Sheila Keegan

From £20.79

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems,…


Published: October 2009, Paperback
EAN: 9780749454647

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Researching Customer Satisfaction and Loyalty

Researching Customer Satisfaction and Loyalty

Paul Szwarc

£24.95

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.


Published: July 2005, Paperback
EAN: 9780749443368

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Consumer Insight

Consumer Insight

Merlin Stone, Bryan Foss, Alison Bond

From £20.79

Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.


Published: October 2004, Paperback
EAN: 9780749442927

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Showing 11 - 20 of 24 results


Showing 11 - 20 of 24 results