Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Published: October 2014, Paperback
Effective Customer Care will help you gain the advantage over competitors. It offers tips on how to hang on to your client base while attracting new customers by providing a value added service.
Published: June 2010, Paperback
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems,…
Published: October 2009, Paperback
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business…
Published: March 2004, Paperback