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Unlock the value of big data and realize the impact it can have both on customer understanding and better business performance with this authoritative guide.
Published: March 2015, Paperback
EAN: 9780749472115
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems,…
Published: October 2009, Paperback
EAN: 9780749454647
The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business…
Published: March 2004, Paperback
EAN: 9780749442002
In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research.…
Published: March 2004, Paperback
EAN: 9780749442019
This handbook of market research techniques is designed for all levels of marketing professionals. Taking a highly practical approach, it covers everything from market research survey planning and quantitative…
Published: August 2002, Paperback
EAN: 9780749438654
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses,…
Published: June 1998, Paperback
EAN: 9780749426521
