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Marketing Fundamentals

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Showing 51 - 60 of 68 results

Showing 51 - 60 of 68 results

A Quick Start Guide to Podcasting

A Quick Start Guide to Podcasting

Mark Harnett

From £8.32

The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.


Published: September 2010, Paperback
EAN: 9780749461454

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Motivate to Win

Motivate to Win

Richard Denny

From £10.82

Motivate to Win is a comprehensive guide starting from the very definition of motivation, to its implications for achievement in everyday life, both business and personal. Including sections on confidence,…


Published: November 2009, Paperback
EAN: 9780749456467

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Building the Value Machine

Building the Value Machine

Peter Cheverton, Kingsley Weber

From £25.00

This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…


Published: November 2009, Hardback
EAN: 9780749454852

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Luxury World

Luxury World

Mark Tungate

From £20.82

Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they…


Published: October 2009, Hardback
EAN: 9780749452636

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Creating and Delivering Your Value Proposition

Creating and Delivering Your Value Proposition

Cindy Barnes, Helen Blake, David Pinder

From £24.96

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.


Published: October 2009, Paperback
EAN: 9780749455125

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The Handbook of Field Marketing

The Handbook of Field Marketing

Alison Williams, Roddy Mullin

£24.99

The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing,…


Published: June 2009, Paperback
EAN: 9780749456269

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Strategic Alliances and Marketing Partnerships

Strategic Alliances and Marketing Partnerships

Richard Gibbs, Andrew Humphries

From £29.16

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…


Published: February 2009, Hardback
EAN: 9780749454845

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Scoring Points

Scoring Points

Clive Humby, Terry Hunt, Tim Phillips

From £16.66

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.


Published: August 2008, Paperback
EAN: 9780749453381

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How to Market Your Business

How to Market Your Business

Dave Patten

From £10.82

This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.


Published: March 2008, Paperback
EAN: 9780749451455

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Branded Male

Branded Male

Mark Tungate

From £16.62

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.


Published: February 2008, Hardback
EAN: 9780749450113

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Showing 51 - 60 of 68 results


Showing 51 - 60 of 68 results