The Quick-Start Guide to Podcasting will help you understand the practical tasks that need to be completed in order to create easily downloable audio and visual material for the web.
Published: September 2010, Paperback
Motivate to Win is a comprehensive guide starting from the very definition of motivation, to its implications for achievement in everyday life, both business and personal. Including sections on confidence,…
Published: November 2009, Paperback
This new title shows you how to turn your business into a "value machine" where its internal functions (such as sales and marketing) are aligned in order to work with key customers to create real value…
Published: November 2009, Hardback
This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Published: October 2009, Paperback
The Handbook of Field Marketing covers all you need to practice face to face personal contact direct marketing. Includes sections on selling promotions, exhibitions and road shows, merchandising, auditing,…
Published: June 2009, Paperback
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances…
Published: February 2009, Hardback
This updated new edition of Successful Marketing for the Small Business offers tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
Published: March 2008, Paperback