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Showing 861 - 870 of 912 results

Showing 861 - 870 of 912 results

Profit Brand

Profit Brand

Nick Wreden

From £20.82

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to directly link branding activities with bottom-line results, align the organization - including marketing…


Published: September 2005, Paperback
EAN: 9780749450182

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Managing Information and Statistics

Managing Information and Statistics

Frances Bee, Roland Bee

From £37.49

Obtain a solid understanding of the issues surrounding designing, developing and implementing information systems so that you can exploit the data and statistics so prevalent in today’s organisations.


Published: September 2005, Paperback
EAN: 9780852929957

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A Guide to Employment Statutes

A Guide to Employment Statutes

Erich Suter

£39.95

This one-stop reference guide will provide you with a working understanding of UK employment legislation, and take you logically through the scope and impact of each statute.


Published: July 2005, Paperback
EAN: 9781843981374

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Researching Customer Satisfaction and Loyalty

Researching Customer Satisfaction and Loyalty

Paul Szwarc

£24.95

This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.


Published: July 2005, Paperback
EAN: 9780749443368

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The Independent Consultant's Survival Guide

The Independent Consultant's Survival Guide

Mike Johnson

£36.15

Take the leap from paid employment to independent consultancy with this guide.


Published: June 2005, Paperback
EAN: 9781843981169

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Applied Transport Economics

Applied Transport Economics

Stuart Cole

From £33.29

Revised and updated to cover developments and thinking in transport economics, Applied Transport Economics examines the application of economics techniques first, to commercial transport operations, second,…


Published: June 2005, Paperback
EAN: 9780749439644

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Effective Media Relations

Effective Media Relations

Michael Bland, Alison Theaker, David Wragg

From £16.66

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.


Published: June 2005, Paperback
EAN: 9780749443801

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Beyond Branding

Beyond Branding

Nicholas Ind

£19.95

Beyond Branding shows that branding can benefit employees, customers and investors if managers rethink their fundamental assumptions about brands and marketing.


Published: May 2005, Paperback
EAN: 9780749443993

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The Certificate of Professional Competence

The Certificate of Professional Competence

David Lowe

£29.99

The revised edition of this highly successful book continues to help guide candidates of the CPC examinations. Certificate of Professional Competence is an invaluable self-examination guide that will enhance…


Published: December 2004, Paperback
EAN: 9780749443382

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BrandChild

BrandChild

Martin Lindstrom

From £20.82

Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.


Published: October 2004, Paperback
EAN: 9780749442842

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Showing 861 - 870 of 912 results


Showing 861 - 870 of 912 results