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Showing 1 - 10 of 42 results

Showing 1 - 10 of 42 results

Implementing Key Account Management

Implementing Key Account Management

Mark Davies, Sue Holt, Rodrigo Guesalaga, Javier Marcos

£29.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

Available to pre-order from 3rd May 2018
Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

£29.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Pre-order now



Disruptive Selling

Disruptive Selling

Patrick Maes

£19.99

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

Pre-order now


Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

From £16.66

Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.


Published: January 2017, Paperback
EAN: 9780749475383

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Digital Selling

Digital Selling

Grant Leboff

From £16.66

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.


Published: September 2016, Paperback
EAN: 9780749475079

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

From £16.66

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

From £16.66

Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.


Published: March 2015, Paperback
EAN: 9780749473990

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Key Account Management

Key Account Management

Peter Cheverton

From £29.16

Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.


Published: February 2015, Paperback
EAN: 9780749469405

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£20.82

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014
EAN: 9780749474386

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Showing 1 - 10 of 42 results


Showing 1 - 10 of 42 results