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Innovation and Best Practice
for Business Success

Established 1967



Sales

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Showing 1 - 10 of 30 results

Showing 1 - 10 of 30 results

Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

Available to pre-order from 3rd February 2017
E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…


Published: January 2017, Paperback
EAN: 9780749475383

Pre-order now



Digital Selling

Digital Selling

Grant Leboff

£19.99

Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions.


Published: September 2016, Paperback
EAN: 9780749475079

Buy now


Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Social Selling will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and changemakers and 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Key Account Management

Key Account Management

Peter Cheverton

£34.99

Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.


Published: February 2015, Paperback
EAN: 9780749469405

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Marketing Excellence 3

Marketing Excellence 3

Hugh Burkitt

£24.99

Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.


Published: November 2014, Hardback
EAN: 9780749473785

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Technology Distribution Channels

Technology Distribution Channels

Julian Dent

£34.99

Technology Distribution Channels examines the chain that makes a technology product available for market and how this can be used for optimum product delivery.


Published: August 2014, Paperback
EAN: 9780749472177

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Neuro-Sell

Neuro-Sell

Simon Hazeldine

£14.99

Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.


Published: November 2013, Paperback
EAN: 9780749469214

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Masterminding the Deal

Masterminding the Deal

Peter Clark, Roger Mills

£49.99

Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.


Published: August 2013, Paperback
EAN: 9780749469528

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Selling to Win

Selling to Win

Richard Denny

£14.99

Put winning techniques into practice with this world-renowned guide to selling.


Published: February 2013, Paperback
EAN: 9780749466312

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Showing 1 - 10 of 30 results


Showing 1 - 10 of 30 results