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Showing 1 - 10 of 29 results
E-Commerce Website Optimization
Dan Croxen-John, Johann van Tonder
£19.99
Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…
Published: January 2017, Paperback
EAN: 9780749475383
Digital Selling
Grant Leboff
£19.99
Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions.
Published: September 2016, Paperback
EAN: 9780749475079
Social Selling
Tim Hughes, Matt Reynolds
£19.99
Social Selling will enable sales professionals to build their authority and influence on networks in order to engage with decision-makers and changemakers and 'hack' the buying process.
Published: July 2016, Paperback
EAN: 9780749478018
Key Account Management
Peter Cheverton
£34.99
Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers.
Published: February 2015, Paperback
EAN: 9780749469405
Marketing Excellence 3
Hugh Burkitt
£24.99
Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
Published: November 2014, Hardback
EAN: 9780749473785
Technology Distribution Channels
Julian Dent
£34.99
Technology Distribution Channels examines the chain that makes a technology product available for market and how this can be used for optimum product delivery.
Published: August 2014, Paperback
EAN: 9780749472177
Neuro-Sell
Simon Hazeldine
£14.99
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
Published: November 2013, Paperback
EAN: 9780749469214
Masterminding the Deal
Peter Clark, Roger Mills
£49.99
Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.
Published: August 2013, Paperback
EAN: 9780749469528
Selling to Win
Richard Denny
£14.99
Put winning techniques into practice with this world-renowned guide to selling.
Published: February 2013, Paperback
EAN: 9780749466312
The Art of Influencing and Selling
Ardi Kolah
£19.99
This book shows how following simple but effective sales techniques delivers profitable bottom-line results every time.
Published: January 2013, Paperback
EAN: 9780749464486