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Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.
Published: August 2018, PaperbackEAN: 9780749482756
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, PaperbackEAN: 9780749482145
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Published: April 2018, PaperbackEAN: 9780749482343
Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.
Published: May 2017, PaperbackEAN: 9780749479916
Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.
Published: January 2017, PaperbackEAN: 9780749475383
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
Published: September 2016, PaperbackEAN: 9780749475079
Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
Published: July 2016, PaperbackEAN: 9780749478018
Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.
Published: March 2015, PaperbackEAN: 9780749473990
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
Published: February 2015, PaperbackEAN: 9780749469405
Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
Published: November 2014EAN: 9780749474386