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Sales & Account Management

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Showing 1 - 10 of 32 results

Showing 1 - 10 of 32 results

Effective Sales Enablement

Effective Sales Enablement

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…


Published: October 2018, Paperback
EAN: 9780749483647

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Smarketing

Smarketing

Tim Hughes, Adam Gray, Hugo Whicher

From £16.66

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.


Published: October 2018, Paperback
EAN: 9780749483586

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Business Development Culture

Business Development Culture

Alex Moyle

From £16.66

Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.


Published: September 2018, Paperback
EAN: 9780749481919

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Implementing Key Account Management

Implementing Key Account Management

Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

From £24.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

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100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

From £16.66

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.


Published: August 2018, Paperback
EAN: 9780749482671

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Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

From £24.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

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Disruptive Selling

Disruptive Selling

Patrick Maes

From £16.66

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

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Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

From £16.66

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.


Published: August 2017, Paperback
EAN: 9780749480776

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Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

From £24.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Showing 1 - 10 of 32 results


Showing 1 - 10 of 32 results