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Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…
Published: October 2018, Paperback
EAN: 9780749483647
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Published: October 2018, Paperback
EAN: 9780749483586
Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.
Published: September 2018, Paperback
EAN: 9780749481919
Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.
Published: August 2018, Paperback
EAN: 9780749482756
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Published: August 2018, Paperback
EAN: 9780749482671
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, Paperback
EAN: 9780749482145
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Published: April 2018, Paperback
EAN: 9780749482343
Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.
Published: August 2017, Paperback
EAN: 9780749480776
Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.
Published: May 2017, Paperback
EAN: 9780749479916
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
Published: March 2017, Paperback
EAN: 9780749479893
