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Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.
Published: May 2017, Paperback
EAN: 9780749479916
Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…
Published: January 2017, Paperback
EAN: 9780749475383
Understand how the communication revolution has transformed consumer behaviour and thus selling, via a framework for salespeople to generate digital leads and convert them to transactions.
Published: September 2016, Paperback
EAN: 9780749475079
Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
Published: July 2016, Paperback
EAN: 9780749478018
Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.
Published: March 2015, Paperback
EAN: 9780749473990
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
Published: February 2015, Paperback
EAN: 9780749469405
Gain insight into the prestigious Marketing Excellence Awards and what great marketing looks like across a variety of brands with case studies and expert commentary.
Published: November 2014, Hardback
EAN: 9780749473785
Examine the chain that makes a technology product available for market and how this can be used for optimum product delivery.
Published: August 2014, Paperback
EAN: 9780749472177
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Published: December 2013, Paperback
EAN: 9780749469276
Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work.
Published: November 2013, Paperback
EAN: 9780749469214
