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B2B Content Marketing Strategy

A Media-First Framework That Accelerates Growth

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

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EAN: 9781398622500

Edition: 1

Published: 03 Oct 2025

Format: 234 x 156

280 pages

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About the book

How can you create B2B content marketing strategies that deliver predictable growth?

B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver measurable results. It combines proven principles, detailed frameworks and actionable tools to help you optimize content across every stage of the marketing cycle.

Written by B2B marketing expert, Devin Bramhall, for professionals navigating shifting buyer behaviour, rapid platform changes and outdated playbooks, this book shows how to align media, technology, and audience insight to achieve sustainable growth. Drawing on real-world examples from Cisco, Help Scout and Navattic, you will learn how to:
- Develop living audience profiles that evolve with market needs
- Apply a media-first approach across owned, earned and paid channels
- Optimize content plans to align with brand and revenue goals
- Build communities that increase reach, trust and loyalty

With detailed chapters, practical models and case studies from startups to global enterprises, B2B Content Marketing Strategy equips you to implement high-impact strategies that strengthen credibility, accelerate growth and enhance your career impact.

Themes include: strategy, principles, B2B marketing, media-first approach, content optimization, audience engagement

About the authors

Devin Bramhall, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.

Devin Bramhall

- Chapter - 00: Introduction;
- Chapter - 01: B2B content marketing strategy needs a refresh;
- Chapter - 02: Principles of good content marketing strategy;
- Chapter - 03: The human-centered, multimedia approach to content marketing;
- Chapter - 04: The community growth framework;
- Chapter - 05: Getting to really know your customers;
- Chapter - 06: Turning knowledge into resonance;
- Chapter - 07: Aligning channel, message, and messenger;
- Chapter - 08: Designing an efficient content marketing plan using media and AI;
- Chapter - 09: Measuring and reporting on content marketing strategy;
- Chapter - 10: What makes good content?;
- Chapter - 11: Securing buy-in for your content marketing strategy;
- Chapter - 12: Building a content culture – cross-functional collaboration;
- Chapter - 13: What happens when it doesn’t go to plan?;

Reviews

Ann Handley, Wall Street Journal best-selling author, 'Everybody Writes' (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer

Bramhall cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection.

Amanda Natividad, VP Marketing, SparkToro

Devin Bramhall is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares - always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you're looking for a smarter way to think about content and the business of marketing, you're in the best possible hands.

Sean Blanda, Owner, Gate Check Studios

There's the way people tell you that marketing works, and then there's the way it actually works - it's the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to Devin. I can't wait to send this to everyone on my team.

Jay Acunzo, author of 'Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work'

This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve.

Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor

Bramhall's authentic voice and originality of thought come through the written words like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. She doesn't just challenge conventional wisdom; she ignores it entirely when it doesn't serve her systems-level thinking.

Bramhall cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection.
Ann Handley, Wall Street Journal best-selling author, 'Everybody Writes' (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer

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