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Culture-Led Brands
Drive Growth, Build Resilience and Cultivate Resonance
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About the book
How can senior leaders harness cultural relevance to drive resilient, future-ready brands?
Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.
You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity
Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.
Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness
About the authors
- The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today's landscape
- JULIE BRAMHAM, Managing Director, Diageo Luxury Group
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